“Meth. I’m on it.” The Potential Danger of South Dakota’s Anti-drug Campaign

South Dakota’s “Meth. We’re on It.” awareness initiative has drawn national attention since its launch Monday. The PSA attempts to present a problem and a solution with one memorable tagline that is also a double entendre: “I’m on it.” The success of this concept hinges on the clarity of its tagline’s dual meaning. While it’s …

What I learned in One Week about Direct Response Advertising

After a decade-long career in higher education, I have leapt into the advertising industry with a job as a radio advertising copywriter. After an exciting—and overwhelming—first week, here’s a quick peek at some things I’ve learned. To start off, my company differs from other advertising agencies in that it specializes in direct response advertising. What is direct …